Access
We agree on access to the ad accounts, analytics and tracking tools, and check who owns them.
Ad account takeover and audit
If your ad budget is being spent but enquiries are not coming in, your agency no longer responds or nobody knows what is happening in the account, we take over your Google Ads, Meta, LinkedIn and TikTok ad accounts, audit them and stop wasted spend first. Then we rebuild the campaigns and keep running them.
What the service covers
Access and ownership
We help move ad accounts, analytics, Tag Manager and pixels into the company's name, so they do not belong to an agency or a former employee.
Conversion tracking check
We check that enquiries, calls and purchases are tracked correctly, because without that the ad platforms optimise for the wrong goal.
Stopping wasted spend
We find the search terms, audiences, placements and ads that spend budget without results, and pause them.
Account structure
We put campaign structure, budgets, goals and naming in order, so it is clear what works and what does not.
New campaigns and creative
Where needed, we create new campaigns, copy and visuals.
Clear reporting
Our reports show enquiries, sales and cost per result, not just clicks.
How the takeover works
Audit
We review the accounts, tracking and recent months' results and prepare prioritised findings.
Quick fixes
First we stop wasted spend and fix conversion tracking.
Rebuild
We reorganise campaign structure, goals and creative around what actually brings the company customers.
Management and reporting
We keep running the campaigns and report on results regularly.
Ads spending budget but no enquiries?
We reply within one working day.
When an account needs taking over
Most often when an agency or employee leaves and the access leaves with them, when results drop and nobody can explain why, or when reports show plenty of clicks but few enquiries. A takeover can also start with an audit, without changing your current partner.
The accounts belong to you
Ad accounts, analytics and tracking tools should be registered to the company, with your own administrator access. We sort this out during the takeover, so the history and data stay with the company even if you change partners one day.
Our experience
We have run advertising campaigns on Google Ads, Meta and Spotify for public institutions, educational institutions and businesses. We plan campaigns around what brings the company customers, not around what looks good in a report.
Frequently asked questions
Does the agency have to hand over the ad account?
If the account is registered to the company, access can simply be reassigned. If it was created in the agency's manager account, we help move it to your account, keeping the history where the ad platform allows.
Do the ads have to stop during the takeover?
No. Campaigns usually keep running, and we make changes gradually so the data they have built up is not lost.
Can you start with just an audit?
Yes. The audit shows where things stand, and afterwards you can decide whether to hand the account management over to us.
What does the price depend on?
On the number of accounts and channels, the size of the ad budget and whether tracking and analytics need sorting out too.
Related services
- Advertising campaigns An advertising campaign delivers when the objective, audience, message and channels are planned together.
- Google Ads Google advertising with Google Ads (formerly Google AdWords) lets you reach people at the moment they are searching for a specific service or product.
- Meta advertising We manage Facebook and Instagram ads in Meta Ads Manager, where a single campaign structure can cover several placements, audiences and ad formats.