Email marketing

Email lets a business keep in direct contact with its customers and with people who have signed up to hear from it. CreateIT helps you get your email marketing in order as a system - audiences and segments, campaigns, automated flows, email design, technical set-up and how results are measured.

What you can do with email marketing

Keeping in touch with existing customers

If a customer has a sound reason to hear from you, you can use email to share news, offer additional services, encourage repeat purchases and maintain the relationship in other ways.

Automated customer journeys

Depending on your business model, you can build welcome, abandoned cart, post-purchase, subscription, win-back and other flows, each triggered by specific events or data.

Nurturing potential customers

If someone has consented to hear from you, an email series can help to explain your offer, answer questions and maintain contact through a longer sales process.

Email you can measure

Email platforms let you analyse delivery, clicks and other events. In e-commerce and with a CRM, you can also link some of your emails to purchases or enquiries. Open figures are not fully accurate because of privacy protections.

What we create

Design and templates

We create responsive email templates and campaign designs that take account of email clients' technical constraints, mobile screens, accessibility and the quirks of dark mode. No one can promise identical rendering in every email client, so we test the most important scenarios and build the design to cope with the differences.

Automated flows

We build welcome series, abandoned cart reminders, post-purchase emails, win-back emails and other scenarios around specific events in the customer journey. We tailor the logic, frequency and content of each flow to your business model and the data available.

Campaigns and newsletters

We plan and prepare campaigns for offers, news and content, segment recipients and align the email calendar with your other marketing activity.

List growth and hygiene

We get the sign-up process, segmentation, unsubscribing and list hygiene in order. Deliverability depends on more than list size - sender reputation, authentication, recipient engagement and platform filters all affect it.

Let's get your email marketing in order

We reply within one working day.

Request a flow audit

We start with where things stand

Show us your email platform, or describe what you currently send and which events in the customer journey you can use. We'll assess your campaigns, segments, automated flows, technical sender configuration and measurement, and recommend what it makes sense to sort out first.

Frequently asked questions

Which email platforms does CreateIT work with?

We work with Mailchimp, Brevo, Klaviyo and other widely used email marketing platforms. We choose the platform according to the number of contacts, automation needs, e-commerce or CRM integrations, data requirements and cost - there is no single platform we recommend to everyone.

Can you send emails without consent?

The answer is not always a simple “no”. The legal basis for email marketing depends on the recipient, your relationship with the customer, the type of message and the electronic communications and data protection rules that apply. We do not use purchased lists. For specific legal situations, we recommend checking the conditions with your data protection officer or lawyer.

What results can you realistically expect?

Results vary with the quality of the list, the offer, the sector, the sending frequency and the customer's relationship with the brand. We assess delivery, clicks and the actions that matter to your business rather than promising a universal open rate or sales conversion rate. We prioritise automated flows where there is a clear trigger event in the customer journey and enough data to work with.

How is the price of the service worked out?

The price depends on the platform, the number of emails and languages, the design, the automation logic, segmentation, integrations and whether you need regular campaign management. Platform licence fees and sending charges are costed separately if they are not included in the chosen set-up.

Related services

Request a flow audit