Logo design
A logo is one of the most frequently used elements of a brand - it appears on the website, in documents, on social media, in advertising, on packaging and other materials. So we don't design one on taste alone. We research your business, your audience, your competitors and where the logo will be used, then develop a well-reasoned visual direction and draw up rules for using the logo consistently.
How we design a logo
1. Getting to know your business
We start with the business, not with sketches. We find out what you offer, who you offer it to, what sets you apart and where the logo will have to work in practice.
2. Research
We assess the visual style of your sector and your competitors. We look for a direction that fits the character of your business but doesn't get lost among similar designs.
3. Sketches and concepts
We develop visual directions, each with a rationale behind it. We assess the typography, proportions and colour as well as the form of the mark, and how the chosen approach shapes the overall brand character.
4. Presentation and selection
We show each concept in the places it will be used, so that the decision isn't based on a picture of the logo on a white background alone. We test how the mark works at different sizes and in different settings.
5. Refinement and logo guidelines
We refine the chosen direction and prepare the logo usage guidelines. They set out the versions you need, the colours, clear space, minimum sizes and other principles, so that the logo is used consistently from then on.
Types of logo
A logo can take different forms, and we choose the most suitable type based on the name, the industry and how the logo will be used:
- a wordmark - the name set in distinctive lettering, suitable when the name is short and easy to say
- a lettermark or monogram - one or a few letters, when the full name is long
- a symbol with the name - a separate mark that can later be used on its own, for example as an app icon or a social media profile picture
- an emblem - the name and the mark in a single shape, which works well on a stamp or sticker but becomes harder to read at small sizes
How to prepare for the first conversation
The conversation will be more useful if you can briefly tell us what the business offers and to whom, who your main competitors are and where the logo will be used most often. If there is an existing logo, colours, fonts or materials you want to keep, send those too, along with examples of marks you like or dislike. For planning the timeline, it helps to know when the logo is needed, for example for a website launch, a sign or a packaging print run.
A logo that works across different uses
Let's discuss where your logo needs to work
We reply within one working day.
How much does logo design cost?
The cost depends on the scope of work - how much research is needed, which versions of the logo are included, what it will be used for and whether we are creating a wider visual identity alongside it. Before we put a proposal together, we find out where the mark will be used and which materials the project needs.
A clear scope before work begins
After an initial call, we prepare a proposal that defines the scope of work, deliverables, timeline and costs. If new requirements outside the agreed scope come up during the project, we discuss them first and agree them separately.
What you receive at the end of the project
We hand the logo over as an organised set of files that your team, your printer and your web developer can all use. The proposal defines what the set contains, and it usually includes:
- the main version of the logo and, where needed, horizontal and vertical layouts
- the symbol on its own and a simplified version for small sizes, such as a favicon or a social media profile picture
- full-colour, single-colour and reversed versions for dark backgrounds
- vector files for print and production (SVG, PDF, EPS) and PNG files with a transparent background for digital use
- colour codes for print and screen (CMYK, RGB, HEX and, where needed, Pantone)
- a short guide to using the logo - clear space, minimum size, suitable backgrounds and the most common mistakes
Trademarks - check before the final decision
If you plan to register the logo as a trademark, it is worth checking for similar registered marks before the final version is approved. In Latvia, trademarks are registered by the Patent Office of the Republic of Latvia, and across the European Union by the European Union Intellectual Property Office (EUIPO). Registered marks can be searched in the Patent Office database and in EUIPO's TMview tool.
During design we compare the directions with what is already visible in your industry, but we do not give a legal opinion on whether a mark can be registered. If the mark matters to your business, we recommend consulting a patent attorney before registration. We prepare the logo files needed for the application.
If you already have a logo
You don't always need a completely new mark. If customers recognise your current logo, it is often enough to modernise it - to refine the proportions, typography and colours and create the missing versions while keeping the recognisable core. We recommend a complete change when the logo no longer fits your offer, your market or the places where it has to work.
When a new logo is introduced, we help you list every place where it has to be replaced, such as the website, social media profiles, email signatures, document templates, signage, vehicles and packaging. That way the switch is planned, and the old mark doesn't linger in individual materials for years.
Frequently asked questions
How many logo options will we see?
How long does it take to design a logo?
What happens if we don't like any of the options?
Will we receive all the files and the rights?
Can you modernise our existing logo?
Yes. We assess what in the current mark is recognisable and worth keeping and what gets in the way, such as small details that disappear at small sizes or missing versions. Then we propose a modernisation or, if that is not enough, a new mark.
Can the logo be registered as a trademark?
Yes, with the Patent Office of the Republic of Latvia or, if you need protection across the European Union, with EUIPO. The registration is made by the logo's owner, either directly or with the help of a patent attorney. We prepare the files needed for the application and recommend checking for similar marks before the final version is approved.
Do you design logos without a full visual identity?
Yes. A logo can be a project of its own, with a usage guide. If you later need colours, typography, templates and wider brand guidelines, the logo can be developed into a full brand identity.
Related services
- Branding A logo, a presentation, a website, social media visuals and packaging can each be well designed on their own, but a brand only starts to work when they all speak the same visual language.
- Brand identity A logo is only one element of a brand.
- Packaging design Packaging has to identify the brand, say clearly what the product is, separate the variants and work on the real pack - all at once.