Objective and audience
We agree what the campaign has to achieve - awareness, enquiries, sales or public information - and who it has to reach. The channels, campaign period and budget split follow from that.
Advertising campaigns
An advertising campaign delivers when the objective, audience, message and channels are planned together. CreateIT plans the campaign, produces the creative and, where needed, a campaign page, places the ads on Spotify, Meta, Google, LinkedIn and TikTok, runs the campaign and reports on the results.
Where we run campaigns
Spotify
Audio and video ads while people are listening. We write the script and produce the voice-over and sound design, in Latvian too.
Meta
Facebook and Instagram campaigns targeted by age, location and interests, plus remarketing to people who have visited your website.
Google Ads
Search, Display and video campaigns for people who are already looking for your offer or something like it.
LinkedIn and TikTok
LinkedIn for professional and B2B audiences, TikTok for younger audiences in short video.
How a campaign runs
Message and creative
We develop the campaign idea and produce the copy, banner sets, audio voice-over or short videos, each in the format its channel needs.
Campaign page
If the ads need somewhere to send people, we build a campaign page or a dedicated campaign website, with tagged traffic and conversion tracking.
Placement and management
We set up the audiences, budgets and schedule, launch the campaign and adjust the settings during the run based on actual results.
Report
After the campaign we report on reach, engagement and the results in your analytics, with recommendations for the next campaign.
Planning a campaign?
We reply within one working day.
Campaigns for public bodies, education and business
We have run public information campaigns for state and municipal institutions, admissions campaigns for universities and sales campaigns for companies. In public-sector campaigns plain language and accessibility matter most; in business campaigns we judge success by enquiries and sales. You can see some of this work in our portfolio.
One campaign, several channels
The best results often come from a mix of channels: audio ads on Spotify for awareness, Meta and Google ads for enquiries, and remarketing to people who have already visited your website. We choose the channels for the objective and the audience, not out of habit.
Frequently asked questions
Which channel should I choose?
It depends on the campaign objective and the audience. Before launch we recommend a mix of channels and a budget split, and explain why we chose them.
Do you also produce the ad creative?
Yes. We produce copy, banners, audio voice-overs and short videos to each platform's requirements. If you already have brand assets, we use them.
Does a campaign need its own page?
Not always. If your existing website delivers on what the ad promises, we use it. If not, we build a campaign page where people find straight away what the ad promised.
How big a budget do I need?
It depends on the channels, audience, campaign period and objective. Before launch we prepare a media budget estimate and set out the scope of our work separately.
How do you measure results?
We use the platforms' own metrics and tagged traffic in your analytics. The report shows what the campaign achieved and compares it with the objective set at the start.
Related services
- Ad account takeover
- Google Ads Google advertising with Google Ads (formerly Google AdWords) lets you reach people at the moment they are searching for a specific service or product.
- Meta advertising We manage Facebook and Instagram ads in Meta Ads Manager, where a single campaign structure can cover several placements, audiences and ad formats.
- Spotify advertising Spotify advertising lets your brand use audio and Spotify's other ad formats to reach people while they are listening, when their attention is not always on the screen.