SEO audit
We check your site's technical health, content, indexing and visibility, and look at your main competitors. From that, we identify the problems and set the priorities. SEO audit
Marketing, CreateIT
Search engine optimisation (SEO) services
Search is no longer just the traditional list of Google results. People also use AI Overviews, AI assistants and other tools that gather information from the web. With SEO optimisation, we get your site's technical foundation, content and authority in order, so that your business is easier to find, understand and assess across different kinds of search.
2012
founded in Riga
4
areas of SEO work
7
service areas
Marketing
What's included in SEO services
Technical optimisation
We check indexing, site structure, internal links, metadata, structured data, performance and anything else technical that can make it harder for search engines to find and understand your content. Core Web Vitals are one of the signals Google uses, but a good technical score does not in itself guarantee high rankings.
On-page SEO
On-page SEO covers everything we improve on the site itself - page structure, headings, content, internal links and metadata. We research the search queries and topics related to your services, and structure the content around the user's question and the goal of the page. We write copy that is easy for people to understand and structured for search engines, rather than trying to hit a particular keyword density.
Off-page SEO and authority
Off-page SEO happens outside your site. We assess how other sources mention and reference your site. We do not chase link volume for its own sake, and we do not use schemes designed to manipulate rankings. We prefer topically relevant sources and genuine brand awareness.
AI search optimisation (GEO)
There is no separate, secret optimisation formula for AI search features. Here too, what matters is clear, trustworthy and technically accessible content that these systems can find and use. We also assess structure, sources, how clearly entities are defined and how citable the content is. AI search optimisation
Process
How we work
Strategy
We map topics and search queries, identify the priority pages and draw up a plan of work based on potential business value and implementation complexity.
Implementation
In order of priority, we make the technical fixes, improve existing pages, create any content that is needed and work on off-page signals.
Measurement
We regularly review visibility, organic traffic and the actions that matter to your business. Each report shows the work done, our conclusions and the next steps, as well as the changes in rankings.
Marketing
How long does it take to see results?
SEO is not a channel where every site sees results on the same timescale. How quickly things change depends on the site's starting point, the competition, the amount of content, any technical problems, how quickly search engines re-index the site and other factors. Some technical improvements can show up relatively quickly, but for competitive topics, building stable visibility is usually a long-term job. That is why we do not start by promising a specific position by a given date. Instead, we work out an SEO strategy with you, set priorities and review progress regularly.
How much does SEO optimisation cost?
The cost of SEO services depends on your site's starting point, the competition, the number of languages and pages, the technical fixes needed and the amount of content. Some projects first need a focused audit and implementation; for others, regular ongoing work makes sense. After an initial assessment, we set out a specific scope and priorities in our proposal.
Can you guarantee the top spot on Google?
No. Rankings are determined by Google's systems, the competition and many other factors that no service provider controls. We can agree the specific work, the priorities and how results will be measured, and show you regularly what has been done and how visibility and organic traffic are changing.
What is AI search optimisation, and do we need it?
AI search optimisation means working on a site's content, structure and trust signals so that generative search and AI assistants can also understand and use the information. It does not replace traditional SEO. Much of the groundwork overlaps, so the first things we get in order are the ones that help both traditional and AI search.
Does SEO work for small businesses?
Yes, if potential customers are searching for what you offer and there is room to create content that answers those queries better than the existing results. A small business in particular needs to choose realistic priorities - for example specific services, niches or local searches - rather than trying to compete for every broad query at once.
What is SEO optimisation?
SEO (search engine optimisation) is the work of making your website appear more often in the organic results of Google and other search engines and in AI answers. It has three parts - technical optimisation, on-page SEO (the content, structure and internal links of your pages) and off-page SEO (links and mentions on other websites). Unlike advertising, you do not pay per click, but the results build up gradually.
How do you choose an SEO agency?
Check whether the SEO agency starts with an audit, says clearly what will be done and how results will be measured, gives you clear reports and keeps access to Google Search Console and analytics in your own accounts. Also check whether it can make the technical fixes on your website itself. Be careful if anyone guarantees the top spot on Google.
For every project -
a clear rationale.
Discovery, Decisions, Delivery, Accountability
2012
Founded in Riga
1 working day
Response time
100%
Code remains with the client
7
Service areas
Portfolio
Work we can talk about.
Clients
Organisations we have worked with.
Experience across central and local government, international organisations and the private sector.
Client references
Working with us, in our clients' words.
References from organisations we have worked with on development, maintenance and digital communication projects. Translated from the Latvian original.
During our work together, the websites were maintained, unexpected operational problems were dealt with and recommendations were made on security and speed. The work was done well and on schedule.
The service was provided on time and to a high standard. During the maintenance period, technical shortcomings were remedied, improvements were made, new functionality was implemented and existing modules were developed further.
Development and maintenance of the website were delivered on time and to a high standard, in line with the contract requirements. The organisation recommends CreateIT as an IT service provider.
Contact
Three searches where you're losing customers.
From your website address alone, we'll name three search queries where customers are currently going to your competitors, and tell you where to start.
1 working day
response time
4
areas of SEO work
2012
founded in Riga