Discovery
We get to know the product, brand, audience, competitors and sales channels, and the technical constraints of the packaging.
Packaging design
Packaging has to identify the brand, say clearly what the product is, separate the variants and work on the real pack - all at once. We design the packaging's visual system for a single product or a whole range, and prepare production artwork to the technical requirements of the chosen packaging and print process.
What carefully considered packaging design does
Helps the product get noticed
Colour, shape, typography and information hierarchy help the product read clearly among other products on the shelf and in an online store listing.
Structures the information
The product name, type, variant and key information need to be structured so that a shopper can quickly understand what is on offer.
Turns products into a range
A single system makes it easier to recognise different products as one brand family, while clearly separating flavours, models, sizes or other variants.
Allows for the technical requirements
We leave room in the artwork for the mandatory information you supply, the barcode and other elements, and we work to the manufacturer's or printer's technical requirements.
How we work
Concept
We develop the visual direction and the information hierarchy. If you are planning a product range, we define at the outset the principles that will set its variants apart.
Development
We work up the chosen direction in detail on the dieline for the specific packaging and use mock-ups to check how the design works on the real pack, across its different faces and at the sizes it will typically be seen at.
Preparing for production
We prepare print-ready artwork to the dieline and technical requirements supplied by the manufacturer or printer. Where necessary, we agree the technical details with your production partner.
Packaging that's ready to go on a real product
We reply within one working day.
Packaging has to work on screen too
Many shoppers first see a product on an online store's category page, in an ad or on social media, not on a physical shelf. So the key information and brand cues have to stay clear in a small product image as well. If the product has transit packaging, labels or other supporting materials, we can design their visual language as an extension of the same system.
Let's start with the product and its pack format
Send us details of the product, the existing brand and, if you already have them, the packaging type or the manufacturer's dieline. We'll assess what the design work requires and which materials need to be prepared as part of the project scope.
Frequently asked questions
Do you design packaging for a whole product range?
Yes. For a product range we set shared visual principles and at the same time define how the individual products, flavours, models, sizes or other variants will be clearly told apart.
Do you prepare print-ready files?
Yes. We prepare print files to the dieline and technical requirements of your manufacturer or printer. If anything about the file, the colours or the technical layers needs clarifying before production, we can agree it with your production partner.
We only have an idea for a product. Can you help us start from scratch?
Yes, provided the project scope also covers the necessary branding work. If the product has no name, logo or visual identity yet, we first define the brand foundations it needs and only then design the packaging system.
Related services
- Branding A logo, a presentation, a website, social media visuals and packaging can each be well designed on their own, but a brand only starts to work when they all speak the same visual language.
- Logo design A logo is one of the most frequently used elements of a brand - it appears on the website, in documents, on social media, in advertising, on packaging and other materials.
- Online store development An online store is more than a product catalogue and a "Buy" button.