Assessment
We assess the audience, the offer, the market, the materials available and the campaign objective. If TikTok does not make sense for your project, we recommend another channel.
TikTok advertising
TikTok advertising depends heavily on the creative. A short video competes for attention in the same feed as the content users choose to watch, so getting the campaign set-up technically right is not enough on its own. CreateIT assesses the audience and the offer, produces video creative that suits the platform, manages TikTok ad campaigns and measures the actions people take after seeing the ad.
The ad has to belong in the TikTok feed
TikTok's own advice to advertisers is to create vertical content that feels native to the platform and grabs attention quickly, and to refresh the creative regularly. That does not mean there is a single formula you have to follow, or that high production values are ruled out. Our job is to find the form your brand's message should take so that it fits the way people use TikTok and still keeps the brand's identity. Where needed, the principles and the creative that work well on TikTok can also be adapted for other vertical video channels.
What we do
Video production
Depending on the scope of the project, we develop ideas and scripts, handle filming and editing, or adapt your existing materials for TikTok ad formats.
Campaign management
We set up campaigns, audiences and ad groups, test the creative and any other variables it makes sense to test, and optimise using the data we collect.
Measurement
We choose metrics to suit the campaign objective. For actions taken on your website, we can configure the TikTok Pixel and, where it is justified, the Events API to measure leads, purchases and other valuable events.
Is your audience on TikTok?
We reply within one working day.
Find out whether TikTok is worth testing
Send us a link to your product or service and briefly describe your target audience. We'll assess whether TikTok makes sense as a channel, which campaign objective to choose and what kind of creative to produce for a first test.
Frequently asked questions
Isn't the TikTok audience too young for our business?
Not necessarily. TikTok is not only used by teenagers, although the make-up of the audience varies by market and segment. Before a campaign, we use the current audience estimates in TikTok Ads Manager and your business data to see whether the audience you can reach is large enough for that campaign's objective.
Will we have to film the videos ourselves?
No. Depending on the project, we can write the script, arrange filming and editing, or work with your existing materials. If the content needs a specific person, a specific product or your company's own setting, we agree how the filming will be organised before work starts.
What budget should we start TikTok advertising with?
The budget depends on the campaign objective, the market, the audience, the campaign period and how many creatives we want to test. TikTok Ads Manager applies minimum budget requirements at campaign and ad group level, but the technical minimum alone does not guarantee a meaningful test. We recommend a specific media and content budget after an assessment.
Related services
- Social media marketing Social media marketing starts with your audience and the job to be done, not with how many profiles you have.
- Meta advertising We manage Facebook and Instagram ads in Meta Ads Manager, where a single campaign structure can cover several placements, audiences and ad formats.
- Content marketing Every piece of content has a specific job to do.