Researching the offer and the situations it fits
We establish what we are advertising, who it is useful for, and the moments of choice or decision when the offer fits naturally into the context of the conversation.
ChatGPT advertising
ChatGPT Ads lets businesses show a sponsored offer to someone mid-conversation, at the point when they are exploring options, comparing alternatives or getting ready to make a decision. CreateIT builds the campaign structure, writes the context hints, prepares the ad copy, visuals and landing page, sets up conversion tracking and, after launch, optimises the campaign based on actual results.
Advertising in the context of the conversation
ChatGPT Ads is not traditional keyword advertising. The ad system can take into account the context and intent of the current conversation, the content of the landing page, the ad copy and the context hints the advertiser provides. Context hints describe the situations, topics and needs where an offer can be useful, but they are not exact-match keywords and do not guarantee that an ad will appear in a specific conversation.
Ads and ChatGPT's answers are two separate things
Ads in ChatGPT are clearly labelled sponsored placements, and they do not influence the answers ChatGPT gives. A paid campaign cannot buy you an organic recommendation or a citation. If the aim is to improve the chances of your content being found and used in AI search answers, that is a separate piece of work - AI search optimisation.
What a ChatGPT Ads campaign covers
Context hints
We define the specific situations, needs and topics where your product or service is genuinely relevant to the question a person is asking.
Ad creative
We prepare the headline, description, image and landing page as one path from ad to page, not as separate elements.
Objectives and budget
We choose the campaign objective and bidding approach depending on whether the priority is reach, clicks or a measurable action taken after the ad.
Conversion tracking
We set up the OpenAI Pixel and, where it is justified, the Conversions API to measure purchases, leads, sign-ups or other actions that matter to the campaign.
Optimisation
After launch we analyse delivery, clicks, costs and conversion data, and adjust the campaign structure, context hints, ads and landing page.
Is ChatGPT Ads right for your business?
We reply within one working day.
How we work
Tracking set-up
We define the conversions and set up the OpenAI Pixel, the Conversions API or whatever other tracking is needed, to suit the project and its consent requirements.
Campaign and context hints
We build the campaigns and ad groups, write the context hints and configure the available delivery settings to suit the market and the objective.
Ad and landing page
We prepare the ad's headline, description and visual, and check that the landing page carries the same message through and lets us measure the valuable action.
Launch and optimisation
Once the campaign is approved, we monitor delivery and results, test changes and regularly review the budget, ads and context hints.
A new advertising channel you can already measure
ChatGPT Ads is a new channel, so we don't invent a universal cost per click or a conversion forecast before a campaign. Ads Manager lets you measure campaign results, and ad traffic can also be tagged for analytics. We start with a clear hypothesis and a measurable goal, collect enough data and only then decide whether to increase the budget.
In the European Economic Area (EEA), the privacy rules for advertising also have to be taken into account. OpenAI states that personalised ads are not initially available in the EEA, but ads can still be selected based on the context of the current conversation and other permitted signals.
Frequently asked questions
Is ChatGPT advertising available in Latvia?
ChatGPT Ads expanded to 31 European markets in August 2026, and on 31 August OpenAI announced the availability of the self-serve Ads Manager in all of them. Before starting a specific campaign, we check whether ChatGPT Ads is currently available for the advertiser account and the target market, because the platform is still evolving.
Will advertising help ChatGPT recommend our business in its answers?
No. OpenAI states that ads do not influence ChatGPT's answers and that an advertiser cannot buy a higher position in an organic answer. Paid ChatGPT advertising and organic visibility in AI answers work in different ways. Organic visibility is what our AI search optimisation service is for.
How does ChatGPT decide which conversation an ad is relevant to?
OpenAI's ad system can take into account the context and intent of the current conversation, the ad's landing page, headline and copy, the advertiser's context hints and other permitted delivery settings. Context hints help describe the situations in which an ad is relevant, but they are not exact-match keywords and do not guarantee that an ad will appear in a specific conversation.
How can we measure the results of ChatGPT advertising?
Ads Manager shows ad delivery and performance data, and for conversion tracking you can use the OpenAI Pixel, the Conversions API or both. You can also add UTM parameters to the landing page URL, so that you can analyse ChatGPT Ads traffic in your own analytics tool as well.
What budget should we start with on ChatGPT Ads?
We don't set a universal starting budget. The budget depends on the market, the campaign objective, the size of the audience, the bidding model and how much data is needed to draw conclusions. Before launch, we assess what Ads Manager currently offers and propose a sound budget for the specific test.
Related services
- AI search optimisation AI search features and assistants increasingly gather information from the web and cite sources in their answers.
- Google Ads Google advertising with Google Ads (formerly Google AdWords) lets you reach people at the moment they are searching for a specific service or product.
- Social media marketing Social media marketing starts with your audience and the job to be done, not with how many profiles you have.
- Customer acquisition Lead generation and customer acquisition don't start with Google Ads, SEO or social media.