Marketing, CreateIT
Social media marketing and advertising
Social media marketing starts with your audience and the job to be done, not with how many profiles you have. We choose platforms according to what you want to achieve, what content we can create and how the results can be measured. We then bring organic content, paid promotion, creative testing and campaign optimisation together in a single plan.
2012
founded in Riga
4
ad platforms
7
service areas
Services
We choose the platform to fit the audience and the goal
Meta - Facebook and InstagramMeta brings Facebook and Instagram advertising together in one system and offers campaigns for reaching a broad audience as well as for generating sales and leads. We judge how well the channel fits by your audience, your offer, the creative and what can be measured.
LinkedInLinkedIn is particularly useful for B2B communications, because you can build an audience using professional attributes, including job title, company and industry. We assess whether the value of a potential deal and the audience you can reach justify using this channel.
TikTokTikTok is a video platform where the creative itself makes a big difference to the results. We choose it if your audience and your offer suit short-form video and new creative can be tested regularly.
SpotifySpotify lets you use audio and other ad formats in a listening environment. We see it as a supporting channel for campaigns where the audience, geography, reach and creative idea match what the platform can do.
Marketing
What our work covers
Strategy
We define your audience, the campaign objective, the role of each platform, the message and the initial budget split. If a channel cannot be justified for your project, we leave it out of the plan.
Advertising campaigns
We build the campaign structure and audiences, write the ad copy and produce the creative, then test variants and optimise using the results data available.
Content plan
We plan topics, formats and the publishing schedule to suit your brand and the communications objective. We treat organic content and paid promotion as related but separate jobs.
Profile management
Depending on the scope of our work together, we maintain your profiles, plan and publish content, and agree with you how comments and messages will be monitored.
Reporting
We choose the metrics for the report to suit the campaign objective, for example reach, video views, clicks, measurable conversions, costs and other data relevant to the specific project.
Which platforms should we advertise on?
Which platforms to use depends on your audience, your offer, the campaign objective, the material available and the budget. Meta can suit a broad B2C audience, LinkedIn is often useful for B2B, TikTok calls for a convincing approach to short-form video, and Spotify offers an audio channel. There is no need to use every platform at once.
How much budget do we need for social media advertising?
There is no universal minimum budget. The figure depends on the platform, the size of the audience, the market, the campaign objective, how long the ads run and how much data is needed to make decisions. In our proposal we recommend a budget split to suit your project, rather than dividing the amount equally between all channels.
Do you also design ads and produce video?
Yes. We can produce ad visuals, animations, short-form video and copy, depending on the scope of the project. In our proposal we set out what types of material are needed and how much, because the amount of creative work varies considerably between platforms and campaigns.
Do we need to be on every social media platform?
No. Being on a platform makes sense if your audience is there and the team has the capacity to communicate in a way that suits it. It is better to maintain fewer channels that each earn their place than to open profiles that go unused or repeat the same content without a clear goal.
For every project -
a clear rationale.
Discovery, Decisions, Delivery, Accountability
2012
Founded in Riga
1 working day
Response time
100%
Code remains with the client
7
Service areas
Portfolio
Work we can talk about.
Clients
Organisations we have worked with.
Experience across central and local government, international organisations and the private sector.
Client references
Working with us, in our clients' words.
References from organisations we have worked with on development, maintenance and digital communication projects. Translated from the Latvian original.
During our work together, the websites were maintained, unexpected operational problems were dealt with and recommendations were made on security and speed. The work was done well and on schedule.
The service was provided on time and to a high standard. During the maintenance period, technical shortcomings were remedied, improvements were made, new functionality was implemented and existing modules were developed further.
Development and maintenance of the website were delivered on time and to a high standard, in line with the contract requirements. The organisation recommends CreateIT as an IT service provider.
Contact
Choose your platforms in one conversation.
Tell us about your customer and your goal - we'll name one or two platforms to start with, and the ones that are not worth your budget.
1 working day
response time
4
ad platforms
2012
founded in Riga