Customer and economics
We define your priority customer, the offer, the deal value, the sales cycle and what counts as a good lead in your business. From that we work out the acceptable acquisition cost and what to measure.
Lead generation and customer acquisition
Lead generation and customer acquisition don't start with Google Ads, SEO or social media. They start with clear answers about which customer you want to win, what that customer is worth to your business and how we'll tell a good lead from a contact that goes nowhere. CreateIT brings your channels, website, analytics and sales data together in one system, so that budget decisions follow business results.
More leads don't necessarily mean more customers
An ad platform can find cheap leads, but the questions that matter to the business are different. Does the person fit the customer profile, can the sales team do anything with them, and does the deal value justify the acquisition cost? That is why we don't stop measuring when the form is submitted. Where possible, we connect advertising and analytics data to your CRM or other sales records, so that each channel gets feedback on qualified leads and actual deals.
We also don't assume that every business needs every channel. Sometimes the right place to start is Google Ads and a good landing page; at other times it is SEO and expert content, LinkedIn or Meta, email, or converting more of the traffic you already have. We choose channels to suit the customer journey and the economics.
How we build an acquisition system
Strategy
We choose channels according to where demand comes from, where customers look for a solution and what the buying journey looks like. We don't split the budget evenly across channels just to be visible everywhere.
Landing page and conversion path
We get the landing page in order, along with the offer, the calls to action, the forms and the other key steps. The aim is to remove unnecessary friction and give the right customer a clear path to the next step.
Channel launch
We launch the channels the strategy calls for - SEO, Google Ads, social media advertising, content, email or others that make sense. We give each one a specific job in the customer journey.
Measurement and feedback
We connect analytics, ad conversions and, where possible, CRM data. We assess the cost per lead together with the quality of the lead and what comes of it, and we change the budget when the data justifies it.
Let's find out what you're currently paying for
We reply within one working day.
What goes into the acquisition system
SEO and AI search
Organic visibility on Google and in AI search among people who are actively looking for information, a solution or a supplier.
Google Ads
Paid search and other Google Ads formats, used where there is demand that advertising campaigns can reach and measure.
Social media advertising
Meta, LinkedIn, TikTok and other channels that make sense, used to reach your audience, generate demand, follow up with people and generate leads.
Content marketing
Service pages, expert content, case studies and other material that helps customers understand what you offer and make a decision.
Email marketing
Campaigns and automated flows for staying in touch with contacts, supporting longer sales cycles and following up with the right audience.
Conversion rate optimisation
Improvements to the offer, content, forms and user journey, so that the quality traffic you already have leads to more actions that are valuable to your business.
From click to customer
Show us which channels you are investing in at the moment, how leads are measured and what happens to them in sales. We'll assess where you have enough data to make decisions, where measurement stops too early and where there is an obvious obstacle in the customer journey. If CRM or sales data is available, we'll look beyond the conversions the ad platform reports.
Frequently asked questions
How much budget do we need to start acquiring customers systematically?
There is no universal starting budget. It depends on the market, the deal value, the sales cycle, the competition, the channel chosen and how much data is needed to make decisions. If the budget is limited, we usually concentrate on one step, or a few, that we can justify, rather than spreading the money thinly across every channel.
How soon will we see the first customers?
That depends on demand, the offer, the channel, the budget and the sales cycle. Paid campaigns can start delivering traffic as soon as they are launched, but that does not guarantee customers within a set timeframe. The results of SEO and content usually take longer to assess. In our plan we separate hypotheses that can be tested quickly from long-term investments.
We already have one agency for advertising and another for SEO. Why put everything in one place?
You don't have to move everything to a single supplier. If your existing partners are doing good work, we can take on the strategy, the analytics, website conversion or a specific channel you are missing. What matters is agreeing shared goals, data definitions and accountability, so that no channel is optimised in isolation from sales results.
Does CreateIT work with B2B companies?
Yes. In B2B projects it is especially important to define what counts as a qualified lead and to keep the link between the marketing source and the sales result, because a deal can close long after the first contact. Depending on the audience, we use search, LinkedIn, content, email and other channels that make sense, but we don't fix the channel mix in advance.
How will you measure whether lead generation is working?
We agree on metrics that reflect the business result, such as the number of qualified leads, the cost per lead and per customer and, where the data allows, how leads turn into sales in your CRM. The reports also show which channels and pages bring those leads.
Can you generate leads in markets outside Latvia?
Yes. Campaigns, content and websites can be built for several languages and markets, and Google Ads, Meta and LinkedIn allow targeting by country and language. Before launch we assess demand and competition in each market separately.
Related services
- SEO services Search is no longer just the traditional list of Google results.
- Social media marketing Social media marketing starts with your audience and the job to be done, not with how many profiles you have.
- Website optimisation If potential customers are already reaching your website, the next question is what happens once they arrive.
- Email marketing Email lets a business keep in direct contact with its customers and with people who have signed up to hear from it.