Defining the audience
We identify the companies, industries, job functions, seniority levels and other professional criteria that describe the people who matter in your sales process.
LinkedIn advertising
In B2B communications, the advantage of LinkedIn advertising is its professional context. You can build audiences by job title, job function, seniority, company, industry, company size and the other criteria LinkedIn offers. CreateIT helps you assess the audience you can reach, set up campaigns, produce ad creative and measure whether that audience takes actions that are valuable to your business.
When LinkedIn advertising makes sense
For B2B services and products
If your buyer is a company and professional attributes give you a meaningful way to define the audience, LinkedIn can be a suitable channel for demand and lead generation.
For a defined professional audience
If it is important to reach particular industries, companies, job functions or seniority levels, LinkedIn's professional data gives you targeting options that other channels may not have.
For your employer brand
You can use LinkedIn to communicate as an employer, to build brand awareness for your company among professionals and to reach audiences of suitable candidates.
For positioning your expertise
You can put industry content, research, opinion pieces, events and other material in front of specific professional audiences without expecting every contact to turn into a lead straight away.
We judge campaigns on business results, not just cost per click
You cannot work out the economics of a LinkedIn campaign from the cost of a single click. What matters is which professionals the campaign reaches and what happens after the click or form submission. Depending on the objective, we look at the leads, their quality, the cost per conversion and, where it is available, information from later in the sales process. If the audience is too small or the economics of your deals do not justify the channel, we say so before the budget goes up.
Are your customers on LinkedIn?
We reply within one working day.
Ad formats
Sponsored Content
Ads in the LinkedIn feed using images, video, documents, carousels and other available Sponsored Content formats.
Lead Gen Forms
LinkedIn can automatically pre-fill the form with some of the user's contact details and professional profile data, so there is less for them to enter by hand.
Message Ads
A sponsored message in LinkedIn Messaging, sent to a selected audience segment. In the European Economic Area (EEA) and Switzerland, it is delivered only to users who have consented to Sponsored Messaging ads.
Dynamic Ads
Ads that can be personalised with relevant data from a user's LinkedIn profile. Availability and personalisation depend on the format and the user's ad settings.
How we work
Message strategy
We decide what to say to this audience and what we want them to do. For a longer buying journey, we plan several touchpoints across content and advertising.
Campaign set-up and testing
We choose the campaign objective and formats, prepare the ads and any Lead Gen Forms that are needed, and test the audience and message variations that make sense.
Optimisation and reporting
We review the metrics that fit the campaign objective and, where sales data is available, match the leads from advertising against it to see their quality and eventual outcome.
We start with the audience you can reach
Tell us which kinds of company and which job roles are involved in your sales process. Before the campaign starts, we assess how this audience can be defined in LinkedIn Campaign Manager and whether it is large enough for the objective chosen.
Frequently asked questions
How much does LinkedIn advertising cost?
The cost of LinkedIn advertising depends on the audience, competition in the ad auction, the campaign objective, the format and other settings. That is why we do not promise a standard cost per click or name a standard minimum budget. Before launch, we assess the size of the audience you can reach and recommend a budget large enough to test the campaign's hypothesis properly.
Does LinkedIn work in a market as small as Latvia?
LinkedIn can work in a market as small as Latvia if it can reach enough of the professionals who matter to your business. In a small market, a combination of criteria that is too narrow can hold a campaign back, so we check the audience size before the campaign starts. We extend the geographic targeting to other markets only if they are genuinely part of your sales territory.
What content works best in LinkedIn advertising?
What works best depends on the audience and the campaign objective. In B2B communications it is often worth testing industry insights, practical examples, documents, video, events or a clear offer aimed at a specific job role. Results depend on the format, but also on the topic, the message and what people get after the click.
Related services
- Social media marketing Social media marketing starts with your audience and the job to be done, not with how many profiles you have.
- Content marketing Every piece of content has a specific job to do.
- Customer acquisition Lead generation and customer acquisition don't start with Google Ads, SEO or social media.