Campaign strategy
We define the campaign objective, target audience, message, formats, campaign period and budget split.
Spotify advertising
Spotify advertising lets your brand use audio and Spotify's other ad formats to reach people while they are listening, when their attention is not always on the screen. CreateIT defines the audience and plans the campaign, writes the ad message and produces the creative it needs, then manages the campaign and assesses the results data the platform makes available.
What Spotify adds to your advertising plan
Audio
The audio format lets you deliver your brand's message while people are listening, including when they are not actively looking at the screen.
Additional channel
Spotify can complement search, social media and other advertising channels by reaching people in a different setting, and in audio.
Several formats
Depending on the market and the campaign settings, Spotify Advertising offers audio, video and display formats that can be combined in a single media plan.
Targeting
Audience options can include demographic, geographic, interest-based, behavioural and other segments available on Spotify. We check the options for your target market before the campaign starts.
What the service covers
Audio production
For audio ads, we produce the script, voice-over and sound design to fit Spotify's technical requirements and the campaign idea.
Supporting visuals
We produce the visuals an audio or video ad needs, and prepare the landing page we send people to after they interact with the ad.
Campaign management
We set up the audience, delivery and whichever frequency settings are available, and review campaign performance after launch.
Reporting
We report on the Spotify metrics available for the campaign's format and objective, and also analyse tagged traffic in your own analytics.
How many listeners would your ad reach?
We reply within one working day.
When Spotify is worth including in your media plan
Spotify can make sense if you want your brand or offer to reach more people, and if audio suits the audience and the communications idea. It can be used as a standalone campaign channel or combined with other media. Before launch, we check which formats and audiences are available in your target market and agree with you how we will assess the results.
Let's create an ad made for listening
Tell us what you want to advertise, to whom and in which market. Before launch, we'll set out the campaign approach, work out how much creative is needed and calculate the media budget.
Frequently asked questions
What budget does a Spotify campaign need?
The budget depends on the market, audience, format, campaign objective and campaign period. Spotify Ads Manager may set minimum budgets, and these can vary depending on how the campaign is set up. Before launch, we check the current terms and calculate the media budget for your campaign.
Will the ad be in Latvian?
Yes. For an audience in Latvia, we can produce the audio ad in Latvian, with a suitable voice-over and sound design. If the campaign covers other markets or audiences, we set out the language versions and voice artists needed in the project scope.
Will paying Spotify subscribers hear the ad?
Ad delivery on Spotify depends on the user's plan, the market and the ad product. Users on the ad-supported Spotify Free plan may be served ads, while Premium is advertised as music listening without ad breaks. Before a campaign, we assess the audience that Ads Manager forecasts the campaign can reach, rather than assuming that the ad will reach every Spotify user.
How do you measure the return on audio advertising?
Measurement depends on the ad format and the campaign objective. We use the delivery and performance metrics available in Spotify Ads Manager, and we tag the traffic the campaign sends to your website so that it can be tracked in analytics. Changes in branded searches or direct traffic can be analysed as an additional signal, but we do not automatically attribute them to the Spotify campaign alone.
Related services
- Social media marketing Social media marketing starts with your audience and the job to be done, not with how many profiles you have.
- Meta advertising We manage Facebook and Instagram ads in Meta Ads Manager, where a single campaign structure can cover several placements, audiences and ad formats.
- Customer acquisition Lead generation and customer acquisition don't start with Google Ads, SEO or social media.