Discovery
We get to know your business, what you offer, your audience and competitors, and the context the brand will have to work in.
Branding, CreateIT
Branding - a brand built as a system
A logo, a presentation, a website, social media visuals and packaging can each be well designed on their own, but a brand only starts to work when they all speak the same visual language. We build your brand as a system - from the logo and colours to typography, principles for brand materials and practical guidelines. The result is more than a design file. It is a visual foundation that your company can use consistently day to day and develop alongside the business.
2012
founded in Riga
3
branding services
7
service areas
Services
Branding, from the foundations to practical use
Logo designWe design a recognisable logo system that is practical to use, with the versions you need, colour guidance and clear usage rules.
Brand identityWe create a single visual language that your team can use consistently - colours, typography, graphic principles and a system of the materials you need day to day.
Packaging designWe create the visual system for your packaging, whether for a single product or a product range, and prepare the artwork for production.
Branding
Consistency builds recognition
A strong brand is not one good logo. It is a set of rules that helps a company look like the same company on its website, in presentations, on social media, in documents, in advertising and in printed materials. If the colours, fonts, proportions and graphic principles are defined, no new item has to be designed from scratch. That speeds up the work and helps keep the brand recognisable even when several people or suppliers work with it.
Branding
A brand that works in digital products too
CreateIT has been building websites, online stores, mobile apps and other digital systems since 2012. That's why we also assess a brand in real use - on a small screen, in navigation, as an app icon, on a social media profile, in a presentation and at other touchpoints. If brand development is followed by a website or another digital product, we can carry the visual system forward within the same team, without having to interpret it afresh.
Process
How we build a brand's visual system
Strategy
We define the brand's character, its core principles and the direction the visual identity has to support.
Design
We design the logo and the other elements of the visual system, and test them where they are meant to be used.
Guidelines
We write clear brand guidelines that set out how to use colour, typography, the logo and other elements.
Implementation
We prepare the materials you need and help you roll out the identity on your website, across your digital channels and at other touchpoints.
Where should we start if we need a logo, an identity and a website?
We usually start with the brand's foundations and the visual system, so that the website design builds on colours, typography and graphic principles that are already defined. If we do both pieces of work, we plan the branding and website phases as one sequential project.
We already have a logo, but everything else looks chaotic. Can you sort it out?
Yes. First we assess the existing logo and how it is being used. If the logo does its job, we can build a consistent system of colours, typography, graphic elements and materials around it. A branding project doesn't have to start with changing the logo.
How long does brand development take?
The timeline depends on the scope of the project, the research required, the number of materials and the approval process. After the initial call, we define the scope of work and state the project timeline in the proposal.
For every project -
a clear rationale.
Discovery, Decisions, Delivery, Accountability
2012
Founded in Riga
1 working day
Response time
100%
Code remains with the client
7
Service areas
Portfolio
Work we can talk about.
Clients
Organisations we have worked with.
Experience across central and local government, international organisations and the private sector.
Client references
Working with us, in our clients' words.
References from organisations we have worked with on development, maintenance and digital communication projects. Translated from the Latvian original.
During our work together, the websites were maintained, unexpected operational problems were dealt with and recommendations were made on security and speed. The work was done well and on schedule.
The service was provided on time and to a high standard. During the maintenance period, technical shortcomings were remedied, improvements were made, new functionality was implemented and existing modules were developed further.
Development and maintenance of the website were delivered on time and to a high standard, in line with the contract requirements. The organisation recommends CreateIT as an IT service provider.
Contact
A brand starts with a system.
Tell us what you already have - a name, a logo, a website, packaging or individual brand materials - and what you want to get in order. We'll assess which part of the brand it makes sense to start with.
1 working day
response time
3
branding services
2012
founded in Riga