Content audit and strategy
We review your existing content, search queries, customer questions, competitors and business priorities. The result is a well-reasoned plan of the topics and pages to work on.
Content marketing and content creation
Every piece of content has a specific job to do. It can help someone understand a service, find an answer on Google or in AI search, compare options, trust your expertise or go on to make an enquiry. CreateIT builds the content plan and writes the copy, working from your business goals, your customers' questions and the expertise that is actually available.
Content helps both people and search systems understand what you offer
Google recommends creating helpful, reliable content for people rather than copy written mainly to manipulate search rankings. In AI search, too, what matters is information that is technically accessible, clearly structured and verifiable. That does not guarantee a Google ranking or a citation in an AI answer, but it gives search systems a high-quality source for understanding your business, your services and your expertise.
What we create
Service and product pages
Clear content about what you offer. It explains the service or product, answers the questions that matter and is structured for organic search as well.
Expert articles and guides
In-depth content on your customers' questions, the criteria for choosing, the processes involved and the sector topics your team has real knowledge of.
FAQ sections
Specific, clear answers to the questions customers keep asking your sales team, your support team or a search engine. We use structured data only where it matches what is on the page and meets the search engines' requirements.
Case studies
The project brief, the approach, the work done and results that can be verified, told as a single story that helps a potential customer judge your experience.
Email series and social media content
We adapt the core topic and source material for email and social media, keeping the message consistent without publishing identical copy on every channel.
A content plan that answers your customers' questions
We reply within one working day.
How we work
Writing
We do the research, work with the information your experts provide and write clearly structured copy. We take SEO and AI search requirements into account, but we do not write for the algorithm alone.
Publishing and markup
We get the headings, metadata and internal links in order, along with structured data where it is justified. We agree the scope of the publishing work with you, based on your website's technical set-up.
Measurement and updates
After publishing, we assess organic visibility, engagement and the actions that matter to your business. We update content when the information, your offer or users' needs change, or when the data makes a sound case for improving it.
Content creation with AI tools
We may use AI tools to speed up research, outlining and editing, but when content is going to be published, we do not judge its quality by whether a person or an AI wrote it. We check the facts, the sources, the wording and whether the content matches the expertise your business actually has. Under Google's guidelines, content is judged on its quality and purpose, not automatically penalised just because AI was used. If you want to set up an AI-assisted content process in your own team, take a look at our AI content tools service.
The first step is to understand what you have and what is missing
Send us your website address and briefly describe the services or products that matter most to you. We will assess whether you need a full content audit, a rework of specific pages or a plan for new topics, and propose a scope of work to match.
Frequently asked questions
How often should we publish new content?
There is no single right publishing frequency. For some businesses it matters more to get the service pages properly in order first; for others, new topics in their sector, new data or new customer questions come up regularly. In the content plan we set the publishing schedule by priorities and resources, not by a fixed number of articles per month.
Does CreateIT write for technically complex sectors?
Yes, provided we can work with your experts and reliable sources. We do the research, interview your experts or gather information from them, and turn it into clear copy. We do not invent technical detail or hide uncertainty behind confident wording.
How do you measure the return on content marketing?
We choose the metrics to suit the job the content has to do. These might be organic visibility, quality traffic, engagement, enquiries, purchases or how the content is used in the sales process. Where your analytics and customer journey make it possible, we also look at how the content contributes to conversions, not just at the last click.
Related services
- SEO services Search is no longer just the traditional list of Google results.
- AI search optimisation AI search features and assistants increasingly gather information from the web and cite sources in their answers.
- Email marketing Email lets a business keep in direct contact with its customers and with people who have signed up to hear from it.