AI visibility audit
We define the questions and topics that matter, then check how your business and your competitors appear in the answers and which sources are used. Where first-party data is available, we use that too.
AI search optimisation - visibility in AI search
AI search features and assistants increasingly gather information from the web and cite sources in their answers. With AI search optimisation, or generative engine optimisation (GEO), we get technical accessibility, content, company information and measurement in order, so that your website is better placed to be found and used in this kind of search. No one can guarantee a specific mention or citation.
Why AI search matters
Search results are no longer always just a list of links. Google, ChatGPT, Microsoft Copilot and other tools can produce AI-generated answers that draw on web sources and cite them. That is one more place where your company's content has to be technically accessible and easy to understand.
This kind of visibility cannot be reduced to a single ranking position. Answers can change depending on the question, the context, the system and when you ask. So we look at more than mentions. We also check whether your key pages are crawlable, whether your company information is consistent and which topics your content is already being used as a source for.
What helps make content usable in AI search
The practical requirements:
It answers clearly
The key information is specific, easy to understand and stated plainly on the page, with no extra interpretation needed.
It is crawlable
Search systems have to be able to access the page, read its content and understand its main sections, links and structured information.
It is verifiable
Specific facts, clear service descriptions, authorship and sources make the information easier to assess and to connect to your business.
It is up to date
Information that changes over time has to be maintained and updated. An old publication date is not in itself a reason to rewrite content.
It is connected to your business
A consistent company name, services, contact details and other public signals help systems understand which organisation is meant.
How does your business appear in AI search?
We reply within one working day.
What we do
Content restructuring
We get your key pages in order so that the information is clear, crawlable and logically organised. We use structured data where it accurately describes what is on the page.
Creating new content
We create content on the topics and questions that matter to your customers but are not covered well enough on your existing website.
Entity clean-up
We clean up the information about your company, your services and other key entities, both on your website and in the most important public sources, to reduce ambiguity and contradictions.
Measurement
We track a defined set of topics and questions and use whatever first-party data on citations and visibility is available. We look at trends, not at a single random AI answer.
GEO and traditional SEO work together
AI search optimisation is not a replacement for traditional SEO. Technical accessibility, a clear site structure, high-quality content, internal links and off-page trust signals matter for both. We also check the access settings that apply specifically to AI search and use the visibility data the platforms make available.
We start with your current visibility
In the AI visibility audit we define the topics that matter to your business, check where you currently appear and which sources are used, and assess whether your site meets the technical and content requirements. You get a set of priorities - what can realistically be improved and then measured.
Frequently asked questions
Does AI search optimisation replace traditional SEO?
No. AI search optimisation rests on many of the same foundations as SEO, namely technical accessibility, a clear structure, useful content and trust signals. On top of that, we check the access conditions for AI search and analyse visibility on the platforms where it can be measured.
How do you measure whether AI recommends us?
We use several signals. A defined set of questions can be tracked manually or with specialist tools, but the platforms' answers vary. Where first-party data is available, we prefer it - for example, the AI Performance data in Bing Webmaster Tools, which covers cited pages and citation topics. We look at trends over time.
How soon will we see results?
There is no single timeline. Changes first have to be published, and the relevant systems have to be able to find and crawl them. How visibility then changes depends on the platform, the topic, the competition, the site's authority and other factors, so we do not promise a specific timeline for a citation or a mention.
We are a small business - is this right for us?
Yes, if you have a clear offer and topics on which you can provide useful, verifiable information. The size of your business in itself neither guarantees nor rules out visibility. A small business is usually better off starting with specific niche topics where it has real expertise.
Related services
- SEO services Search is no longer just the traditional list of Google results.
- SEO audit An SEO audit shows what is holding back your website's organic visibility and where there are sound opportunities for growth.
- AI solutions AI earns its place when it solves a specific task at work.
- Content marketing Every piece of content has a specific job to do.